Product experience definition: “The awareness of the psychological effects elicited by the interaction with a product, including the degree to which our senses are stimulated, the meanings and values we attach to the product, and the feelings and emotions that are elicited” (Schifferstein and Hekkert, 2008: p2)

The second definition is:

Product experience is the entire set of effects that is elicited by the interaction between a user and a product, including: (1) the degree to which all our senses are gratified (aesthetic experience); (2) the meanings we attach to the product (experience of meaning); (3) the feelings and emotions that are elicited (emotional experience) (Hekkert, 2006)

Advantages of product experience

Having a great product experience helps you in the following ways:

  • Onboard users efficiently and smoothly
  • Increase free trial user to paid conversion
  • Reduce churn
  • Customers refer to their network (word fo mouth & referral marketing)
Disadvantages of ignoring the importance of product experience

Many software companies initially ignore to work on product experience. This could lead to:

  • Bad conversion from marketing pages to free trial to paying customer
  • Huge number of dropouts (churn) after signing up
  • It will be hard for the companies to bring that user back
  • High cost of acquisition
Software that has great product experience

You can have a detailed look at onboarding experiences. We believe following software have done well with providing a great product experience:

Netlfix gives you a great product experience to keep coming back.

Netflix Product Experience

Doulingo is a great software as an example of product experience by showing value before the sign up

Doulingo Product Experience

Featured image credits: https://pixabay.com/photo-593313/

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